Sofia Vergara isn’t necessarily a name commonly associated with technology, but last week she, along with her business partner Luis Balaguer launched NuevoWorld: a social platform in Spanish aimed at helping Latino celebrities monetize their online presence. According to Forbes:
The NuevoWorld social network launched this week and has positioned itself as the platform that will “redefine the celebrity, fan and brand relationship worldwide” by connecting Spanish-speaking celebrities with over 50 million fans on social media. Each celebrity hosts a unique page that will feature personal blogs, photos, videos and accounts of the celebrities’ lives…
The site has a mobile integration and is aiming to accomodate celebrities with large online followings to better connect their fans with sponsors and other products. Check out the site here and let us know what you think in the comments.
Sara Inés Calderón is a journalist and writer who lives between Texas and California. Follow her on Twitter @SaraChicaD.
